Louis Vuitton Young Arts Project

A space for young creatives…

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Online studio for arts education programme

– past project


Louis Vuitton logoThis innovative co-creation project gives aspiring artists access to the resources of five leading London galleries. It runs over three years from 2010, communicating the creative and social values of a leading luxury brand.





At the heart of the Louis Vuitton Young Arts Project, we helped to devise and develop REcreative – an online studio to provide a stimulating space for a diverse range of young people to try out and share artistic ideas.
It also gives them access to a range of helpful resources and mentoring opportunities from major artists such as Tracey Emin and Gary Hume.


“This is a fantastic opportunity to find out more
about contemporary art and get involved.
It would have been amazing to have had this
chance when I was that age”

– Tracey Emin


Championed by Louis Vuitton and led by the South London Gallery, this high profile project was produced in partnership with five other key London venues: the Hayward Gallery, the Royal Academy, the Whitechapel Gallery, and Tate Britain.



Recreative partners



The youth co-creation was facilitated by Twenty%Extra and the website was designed by Sift – accompanied by an all-day public launch event in the Covent Garden Piazza in June 2011.




ReCreative punch